TrueTest Marketing.com SEO Page

Pay per click ads: Pay Per Click ads are usually at the right side of the page. Some search engines also place a few at the top & bottom of pages. Typically PPC ads in most search engines (such as Google, MSN, and Yahoo!) are above or below the search results and are in a colored box with a small heading that says, "Sponsored Links." AOL and Ask Jeeves do not make it as easy to distinguish their paid listings though.

Listings that appear to the right side or in another colored area than the rest of the results are not typically organic listings. These are typically pay-per-click paid listings.

Paid inclusion: Paid inclusion sites list in the regular organic listings but paid inclusion is said to have no effect on relevancy. They are blended into the search results and can not be easily distinguished from the other search results.

AltaVista was known to have a problem with mixing paid inclusion and organic ads for a while. Google feels paid inclusion is a conflict of interests with relevancy and has never had a paid inclusion program.

After you have begun to get a substantial amount of visitors and revenues generated from the strategies pointed out on the traffic page, you are ready to start tweaking your site for optimal search engine placement.

A high ranking doesn't happen overnight. That is why it is best to start with the strategies on the traffic page first if you can't wait a couple of months or more for traffic.

SEO Tips to Improve Organic Rankings

There are many stages to achieving great organic listings.

• Your site should be about something you are an expert on.

• A good site plan should be thought out before you begin marketing.

• Scope out the competition to see how competitive your keyword landscape is.

• Decide what keywords you want to use prior to making your site (and before each page), and include them in your meta tags , page copy, page title, and file names when possible.

• Your site should be easy to navigate and search engine friendly.

• Each page should have a specific focus which is strongly and thoroughly maintained throughout.

• Build a linking campaign. (Link building is the single most important step to EFFECTIVE SEO.)

SEO Timetable

While the linking campaign takes time to develop, for non competitive keyword phrases the SEO process can be completed in a few weeks.

If you are in a competitive field you will need lots of keyword rich links that take months to build. Google also seems to have incorporated some sort of delay into their ranking algorithm such that it takes about 3 months at a minimum to rank well for fairly competitive terms.

Why Content Matters

If your site sucks then it is harder to get inbound links. Think about it. Would you put a link on your page that refers your viewers to a site that has bad content, or looks amaturish and irrelevent to what your site is about? The viewers will look at it as a reflection of your site, and you could loose credibility. So if you want other credible sites to link to yours, your site must have good content. And the quality of that content usually matters much more than quantity.

The Hardest & Most Valuable Part of the SEO Process

One of the main goals of good content is to help you with link building. Link building is the single most important part of the SEO process. It also is usually the most time consuming and most expensive part of the SEO process.

Believe it or not, no matter what the content, sites can actually be delisted from a search engine if enough pages do not link to it.

In their FAQ, Google explains that one of the possible reasons why your web pages which used to be listed now are not is that.... 'The content of your page or the links pointing to your page changed significantly and you no longer have a sufficiently high PageRank, or your page had low PageRank to begin with and a small change caused you to be dropped from the Google index.'

Once included in a search engine index, sites with higher link popularity are heavily favored.

Google says (in their Technology Overview) that "PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. "

Yahoo suggests (in their FAQ),that you should "Correspond with webmasters and other content providers and build rich linkages between related pages." to improve the ranking of your web site in their search results.

MSN says (in their Site Owner Help section), "The MSN Search ranking algorithm analyzes factors such as page content, the number and quality of sites that link to your pages, and the relevance of your site’s content to keywords."

How many links are enough?

Once site owners realize the importance of link popularity, the first question they ask is usually 'how many links do I need?'. The frustrating answer is.... it depends!

All sites need a basic amount of links as a starting point. These links prevent the search engines from treating a site as an "orphan site" (one which is not linked to) and improve the chances of the search engine finding the site's pages to add to its index.

Some sites only need ten or twenty good incoming links to rank well. Others in highly competitive industries need hundreds or even thousands. The best way to tell is to run a Link Popularity report on your site and on your competitors' sites. If your competition is outranking you and has many more incoming links, you should probably start thinking about increasing your link popularity.

Luckily, there are several highly effective ways of increasing your link popularity. Proper use of link popularity reports can give you the information you need to evaluate your situation and act accordingly. Better yet, running the right link popularity reports can show you exactly where your competitors are receiving traffic from and provide you with hundreds of handpicked sites interested in linking to your site.

For a very cost effective way to get static text links to your site SUPER FAST, then I would suggest you employ the services of The Link Guy. You get a 100% satisfactioin money back guarantee. We have used him with great success.

By far the best service for the money is with a company called Veretekk . They have the most state-of-the-art program for collecting your own triple verified double opt-in leads, an unlimited autoresponder service, and a training program rivaled by no one. With Veretekk, you can learn how to get top placement in search engines in as little as thirty days. I beleive it is a MUST HAVE for any business wanting to succeed. And best of all it's free to join, on the silver level. I am sure that after learning the system you will want to go gold, as most do, but for beginners, silver still gives you an awesome advantage over your competition.