| |
|
|||||||
What it means to get a High Ranking Traffic. And lots of it! A high ranking in the most popular search engines is the dream of every online marketer. After all, without a steady flow of visitors to your website, how are you going to earn your fortune? If nobody sees your website, then nobody is going to know what you have to offer. It's just like a store down town. The ones on the busiest streets get the most business. The mom and pop opperation stuck away in a corner someplace, or down an untraveled road gets very little business, because it isn't seen by many. They usually get just enough customers to eek out a living. And for some that's all they want to do, and that's fine. To each his own. But if you want to make a fortune (which is what most netrepreneurs want to do) then you have to get on a busy street. Take yourself as an example. When you do a search from your favorite search engine, how far out of the way do you really go to find what you are looking for? Or in other words, how many pages will you scroll through to find the website that has the information you are looking for? Believe it or not, the majority of people don't go beyond page two. And I am one of the majority. If I ever do go past page two, then I am just scrolling haphazardly, waiting for something to jump out and catch my eye. Page one on the other hand, is a different story. I scroll slowly, reading carefully, and almost always click on the top ten beginning at number one. And if I find what I am looking for on the third one down, that is usually as far as I go. And it's that way for most people. So you can see why a high ranking, especially the number one position, is the most coveted place to be on the internet. A high ranking is better than any other method of advertising there is. Statistics have repeatedly shown that up to 80% of your visitors will find your web site via the search engines. PPC or pay-per-clicks can get you to the top of page one in the sponsored areas, but you have to pay to be there, and depending on the keyword, you could pay dearly. And you need to be very careful with your PPC campaigns. I learned that the hard way. Here's how. In one of my active PPC campaigns with Overture.com, I selected some new keywords. I submitted them for review without setting my bid amount first. I just thought that when they approved them, I could go through and set my bid amount before activating them. But as soon as they approved them, they went active, and one keyword got 89 clicks the first day. And that keyword was automatically set to put me in the number one position, at $10.00 per click! Now, if I was selling a product that made a profit of $400.00 per sale, and those 89 clicks resulted in at least three sales, then it would have been worth that high amount of money per click. But what I was offering was a membership in a multilevel marketing business that brings me $1.00 (one dollar) per month for every person that signs up. Those 89 clicks got me ZERO sign ups, so what happened was I basically threw $890.00 into the wind. It hurt, but I learned a valuable lesson. NEVER submit your keywords for approval without setting the bid price first, or pausing your campaign. With the right keywords, PPC campaigns are very effective. But getting listed generically (without paying) in the top of the search engines is what every business should strive for. And of course most do. Your profit margin is SO much bigger. How to get on Top Although most want to get a top position, not everyone will put in the needed effort to get there. And that gives us an advantage. Even though our competition is in the millions, or so it seems, it really isn't that competetive. For example, look at the following picture. I did a Google search for the keyword money, and it returned a results of 2billion, 240million websites listed under the keyword "Money".
How many of those are actually your competition? Very few, fortunately. Every website will get listed under the keyword "money" automatically, if the word is mentioned in the meta "keywords" tag, the meta "description" tag or the title. Even if you have a blog about dogs, and the word "money" is in the title or one of the two meta tags mentioned, your blog will be found under the keyword "money". Although it may be more than 2 billion from the top, it will be there. In fact it will be found under every word listed in the title or meta tags mentioned above. But if money is a keyword that you want to get listed on top with, then you have some work to do.There are three main things that you should concentrate on to get listed on top. 1. Title and Description The keyword or phrase that you want top placement with must be in either the title, or the description. It is better if you can put it in both. Do a Google search right now, and type in a keyword. You will notice that the keyword is listed in either the title or description or both, in every result that was returned. The keyword searched is bolded in both title and description. In your Google search, the title is the line of blue words on top that are underlined, the description is the list of words in black just beneath the title, and the green underneath the description is the actual URL of the web site. The title of the website is also what shows up on the tab in your taskbar at the bottom of your web brouser. See Building a Website for more info on title and meta tags. 2. Link Popularity Almost all search engines now place a heavy emphasis on your site's "link popularity." Link popularity can be defined as a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. This helps a search engine to better determine the relevancy of your site to a particular search. After all, the more people linking to you, the better the likelihood that you are a good resource for the topic at hand. You can check out your existing link popularity by going to a site like LinkPopularity.com or Alexa.com , punching in your URL and having a look at exactly how many sites are linking to yours and exactly who they are. You can also check your link popularity with Google by typing in "link:YourURL.com" and seeing what sites show up in the results. It's a good idea to check your site's link popularity with several search engines, because the results can vary widely. 3. Content You've probably heard the phrase, "Content is King!" Well, it is, somewhat. What I mean is, content is very important, but you don't have to have it to get on top. It does help, and there are some websites that have reached top positions because of content relevent to the search term (keyword), but there are also some websites on top with almost no content, achieved through link popularity. But when you have a lot of competition, you need to work on both to ensure top placement. Content and link popularity. And the fresher the content, the better. That means that your content must change periodically to remain fresh. And one of the best ways to ensure fresh content without physically changing the content yourself is through RSS feeds. RSS stands for Real Simple Sindication, which are feeds that use a technology called XML to deliver information to your desktop or Web browser, and it updates automatically so you get fresh content without lifting a finger. For an example of an RSS feed, look at the the column on the right of this page under the heading "Search Engine News". That is an RSS feed, and we use them on several of our pages. That way when the Google robot spiders this page, it will see fresh content, telling it that this page is fresh and active, not dormant and stagnant. Here are some links that will help you with your RSS content:
A search engine optimization (SEO) maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well. If left alone, you may soon lose the business your web site initially generated.
|
|||||||
|
|||||||
